Born at dawn of the sustainable movement at the time of the Rana Plaza tragedy, Fashion Revolution fights for the rights of garment workers, all over the world.
Fashion Revolution is a global movement advocating for a more sustainable, transparent, and ethical fashion industry. Founded in the wake of the Rana Plaza garment factory collapse in 2013, Fashion Revolution aims to raise awareness, drive change, and demand greater accountability within the fashion supply chain. Through a variety of campaigns, events, and initiatives, Fashion Revolution strives to transform the way fashion is produced, consumed, and valued.
Mission
Fashion Revolution's mission is to create a fashion industry that values people, the environment, creativity, and profitability in equal measure. The organization seeks to challenge the prevailing norms of fast fashion, exploitation, and environmental degradation by promoting transparency, ethics, and sustainability. Fashion Revolution believes in the power of collective action and encourages individuals, brands, and policymakers to come together to create a fairer and more sustainable future for fashion.
#WhoMadeMyClothes Campaign
At the heart of Fashion Revolution is the #WhoMadeMyClothes campaign, which takes place annually during Fashion Revolution Week. The campaign encourages consumers to question the origins of their clothing and demand transparency from brands. People are encouraged to reach out to brands on social media, asking them #WhoMadeMyClothes and urging them to disclose information about their supply chains. The campaign aims to raise awareness about the often-hidden human and environmental costs of the fashion industry and encourage greater transparency and accountability.
Advocacy and Policy Engagement
Fashion Revolution engages in advocacy efforts to drive systemic change within the fashion industry. The organization works with policymakers, industry stakeholders, and other organizations to influence policy and promote regulations that improve labor conditions, protect the environment, and promote sustainable practices. By advocating for greater transparency, fair wages, and safer working conditions, Fashion Revolution strives to create an industry that respects and protects the rights of workers throughout the supply chain.
Education and Resources
Fashion Revolution provides educational resources, including reports, guides, and toolkits, to raise awareness and empower individuals to make more sustainable fashion choices. The organization educates consumers about the social and environmental impacts of the fashion industry and offers practical guidance on how to shop more ethically and sustainably. Fashion Revolution also supports educational initiatives within schools and universities to promote responsible fashion practices among future generations.
Collaborations and Events
Fashion Revolution collaborates with a wide range of stakeholders, including brands, designers, influencers, and organizations, to drive collective action and promote positive change. The organization organizes events, workshops, and panel discussions to foster dialogue, share knowledge, and inspire collaboration within the fashion industry. Fashion Revolution Week, held annually in April, serves as a focal point for activities worldwide, amplifying the call for a more sustainable and ethical fashion industry.
How to Get Involved
Fashion Revolution encourages individuals to become part of the movement for a more sustainable fashion industry. People can participate in the #WhoMadeMyClothes campaign during Fashion Revolution Week, engage with brands on social media, ask questions about supply chains, and demand transparency. Individuals can also educate themselves about sustainable fashion, support ethical brands, and make conscious purchasing decisions. By spreading awareness, joining local Fashion Revolution groups, and supporting the organization's initiatives, individuals can contribute to the collective effort for change.
Fashion Revolution is a global movement that challenges the fashion industry to prioritize ethics, transparency, and sustainability. Through its campaigns, advocacy work, and educational initiatives, Fashion Revolution empowers individuals to demand greater transparency, engage in responsible fashion consumption, and drive systemic change within the industry. By uniting consumers, brands, and policymakers, Fashion Revolution strives to create a fashion industry that respects human rights, protects the environment, and values the well-being of all those involved in its creation.
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